Creative Collective

A Female Founder House

“The room you’re in changes everything.” That’s why Founders Toria and Brigitte started Creative Collective—to cultivate a space for women entrepreneurs to make big moves for their businesses, ones they possibly wouldn’t make if they were working in silo.

When I met Toria and Brigitte, they were approaching the organization’s one-year anniversary and wanted to show the impact they’ve had on women founders’ lives. They struggled to articulate their story and accomplishments in a concise, emotionally engaging way. Through two pre-production meetings, I asked them a series of questions and identified the most compelling part of their story. From there, I created a script that captured the heart of their story. I also wrote interview questions for the shoot to prompt them for organic, genuine answers.

Now, they have a video that showcases their significant impact, celebrates their founders story, and sets them apart from any community space in Austin. When people watch their video on their social media, future community members will instantly understand what they do, trust them, and make it significantly easier for them to invest in their services.